Why Use A 'Database'?
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The Basics
A relational database provides an effective and easy way to manage customer and prospect information. It's a first step for building your own Customer Relationship Management (CRM) System.
Can you use a spreadsheet instead? Maybe – but it's our experience that a spreadsheet has many limitations as compared to a database.
Storing related information, linking organizations with persons, validating the information while entering it, filtering, selecting, sorting, querying etc comes to mind. A database is so much more powerful.
We're using 'MS Access' (part of the Microsoft® Office Professional environment) to develop databases.
Prerequisite: Office 2007 or higher needs to be installed on your computer.
Special Features & Benefits
- A powerful 'Groups Feature' (available on the company and person level) allows you to classify and categorize your records for easy selections.
- Linking companies and/or people is just a click away. It is useful to link people to sport clubs, branches to headquarters etc.
- Versatile and comprehensive selections are done using our 'Simple Selection' form.
- Design your projects, advertising campaigns etc. 'Follow-up' and 'Call Back' are built in.
- Print letters/labels with 'Word'; send emails with 'Outlook' from your database.
- Export your data to send to a mailing house for mailing.
- ... and more
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Validation Is Critical — Save Your Money
Extensive validation is provided while entering data – City, State/Province, Zip/Postal Code formats etc.
Your database is one of the most valuable assets of your company. When you consider the cost of marketing you sure want your data to be correct, else you're wasting a lot of money.
Even if you're in email marketing, validation ensures your data is ready when your customer requests a physical mail package.
Validation is like a silver lining that protects you from 'unknowns' of the future.
What does that mean? It means while you know what you need today, tomorrow is another day. Be prepared!
Also...
- You get a professionally designed and well thought out database based on years of experience. We've created databases for fund raising, marketing, memberships, subscriptions for magazines & newspapers and more.
- If and when you need additional functionality for your database we can help. Having designed this database, we're best suited to implement new features you might want.
- We support what we sell. You can have your database in-house and still call on us when you need a helping hand.
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We've designed databases since 1973 — first on Mainframes, then on Minis, now on Micros.